Babies are the most relentless athletes. When they take on the sport of walking, they fall an average of 17 times an hour. So when Nike dropped the Swoosh 1s, we wanted these little athletes to test the shoe in the safest way … by encouraging them to FALL. 

We created an entirely baby-proofed store using Swoosh 1-inspired materials, creating an arena tailor-made for babies to safely train and fall in, while proving the shoe’s technology to the ultimate coaches.